Healthy Rise In GSK Profits Commerce Essay

Healthy Rise In GSK Profits Commerce Essay This report outlines the analysis made at micro and macro level on UK based pharmaceutical company, Glaxo SmithKline Plc. In this context the scope of the industry is analyzed and based on the threats that the industry can face a critical study is carried out to predict the future market position of GSK among its competitors. This analysis made is based on various models and frameworks like Porters five forces, Porters generic strategies and PESTEL analysis. These models help in clearly defining the strategic position, strategic fit and the competitive advantage of the company with respect to sustainability over the future market scenario of the pharmaceutical industry. GSK is one of the market leaders in pharmaceutical industry that comprises of 7% of the worlds pharmaceutical market. It is head quartered at UK and with operation based in US has a long history from 18th century. GSK was a result of two major market holders; Glaxo Wellcome (Burroughs Wellcome Company and Glaxo Laboratories) merged with SmithKline Beecham (SmithKline Beckman and Beecham group plc) to form GlaxoSmithKline Beecham during the early 2000 (Glaxo SmithKline, 2009a, 2009a; Glaxo SmithKline, 2009b). Pharmaceutical Industry A pharmaceutical industry in general can be defined as a private organization where discovery, development, manufacture and sales of drugs and vaccination into the market takes place (Britannica, 2009). With respect to the case study company, GSK proves to be a market leader as a research based pharmaceutical industry providing diversified health care products to influence humans life towards betterment (Glaxo SmithKline Plc, 2009a; FAME, 2009a). Market share: The recent statistics (Euromonitor, 2009a; Euromonitor, 2009b) shows that GSK by holding 7% worlds pharmaceutical market share remains to be the second major pharmaceutical company in the world and it is the third largest leading OTC health care company with a market share of 3.4% following Johnson Johnson Inc and Bayer AG. Recent report shows that GSK has shown increase in their turn over market share in vaccine sales and diversified products in US irrespective of the recession during 2008 (Brian Kevin, 2009). There has been a 10% increase in profit and sales during the third quarter of 2009. This was due to the sales and urgent orders made by various governments around the world for the treating pandemic influenza virus (Milligan, 2009). GSK gives a tuff competition to its major market share holders and generic. The pharmaceutical industry can be classified as an oligopoly market, because two major firms GSK and Pfizer will be working together to obtain solution for HIV/AIDS. Thus this will lead in building barriers for the other minor market competitors to reach the top 5. But still the generic industries in the market remain to be a major force of competition for GSK when its products patent expires (Jack, 2009). External Analysis on GSK The external analysis on GSK is done using PESTEL and Porters five force models. Macro environment The PESTEL analysis is generally used at the macro environment of an industry to understand the key drivers for change. This frame work tells the managers to make efficient strategy based on the PESTEL analysis report. Thus a few core factors of change are discussed below, POLITICAL: The US Govt by approving the license application for the pandemic vaccine allows GSK to manufacture and supply its unadjuvanted vaccine for the use of US people. Similarly many other European and Asian nations have also ordered for this vaccine which in turn will reflect a hike in GSKs revenue (Milligan, 2009) TECHNOLOGY: GSK adopted sourcing technologies from Emptoris solutions to obtain spend analysis, supply and contract management software solutions that empowered the company to add up another billion to the profit (Emptoris, 2009). The result of this was proved with the awards that it received at 2005 Baseline ROI leadership Awards for Supplier coordination and Performance management (Ziff Davis media, 2009) SOCIAL: The demographic changes are similar in Africa (Cutler J. Cleveland, 2009) India and China. The changes taking place raises a demand for increase in the standardization of the people and influencing longer life to them for a fraction of a price charged at UK. Thus GSK finds the emerging markets like these countries and establishes its brand and products to gain advantage of the changing demographic factors (Financial Times, 2009a). ENVIRONMENTAL: The threatening animal rights campaign caused the smaller firms to shift their company headquarter from UK .But GSK with the support of UK govt dissolved the case (BBC news, 2009a). LEGAL: The patent protection has been a major issue while making a sales competition with the generic manufacturers (Jack, 2009a). ECONOMIC: The recent economic recession that hit the US and UK market made GSK to cut jobs in selected plants (Decision news media, 2009). The analysis has helped in defining the extent of macro environment that supports GSK through it progress by providing few facts that remains to be driving factors to bring change for the companys revenue and brand image. However, certain environmental issues and legal factors can make the investors to rethink. Finally UK govts dependency on GSKs share towards economy is an added advantage that will remain ideal. Industry and sector: The Porters five force framework explains the influence of competitive forces surrounding an organisation. The key factors like exit barrier for existing company and entry barrier for new entrant (Gassmann et al, 2004 p21) to emerge as a rival to GSK are discussed below. Power of buyer: Power of buyer may not be a major issue for a new potential entrant to consider, but he cant stick to a single supplier. Considering GSK, it maximizes the number of chemical supplier to avoid supply disruption which results in loss in market share. On the other hand it minimizes the number of machinery and equipment to single supplier for processing products to maintain identical standard (Pierce Lisa McTigue, 2004). Power of supplier: The power of supplier is very low in the current pharmaceutical market because procurement through reverse e-auction (Science Direct, 2009) results in low switching cost (Gassmann et al, 2004 p23) and it is being followed effectively by GSK. The high supplier concentration ratio in pharmaceutical industry makes the suppliers to liberate their powers over the buyers. Threat of substitute: Threats from generic manufactures (Jack, 2009a) of drugs, have been a major threat to GSK because price competitiveness is always a major attraction to insurance company, International bodies like NICE to approve and for the end customers. Threat of entry by a potential entrant is medium. A new entrant can be former chemical manufacturer or supplier then the complexity for the company to emerge into a pharmaceutical company is quite easy. Regulative forces: The major issue in a pharmaceutical industry can be the patent protection, changing trade law and taxation, tort law (Glaxo SmithKline, 2001), approval from FDA (Russell, 2008), European and other regulatory authorities. Rivalry: Globalized leaders such as Merck, GSK, and Pfizer have remained as strong rivals in launching new or updated products (Griffiths, 2006). Competitors: The critical success factors are influencing aspects of a product that are valued by the customer/consumers. Thus the organisation has to consider these factors for taking advantage among their competitors (Johnson et al, 2008).As discussed before GSK deals with prescribed drugs and non-prescribed drugs (OTC). Thus these diversified products that it manufactures have various customer and consumers. There are four critical success factors identified in GSK as per customers valuation. They are Value, Variety, Share return, Skilled clinical testing, Value: OTC products can expect a lot of price sensitive customers buying those in the shops. However, the prescribed drugs which have less price conscious patients and more public and private hospitals. Drugs purchased by the hospital board are checked for its cost effectiveness by national organisation like NICE. GSK with high brand images looses the market due to low cost generic products after the expiry drugs patent. So GSK has to consider about the cost factor to overcome the price war. Effectiveness: Generally the drugs with more effectiveness towards the medical problem are preferred by the end customer. GSKs LEVITRA ® (Glaxo SmithKline, 2009e) which had 25% higher efficiency than it competitors drug Viagra gained an edge. Skilled Clinical testing: It is a major concern for NICE and NHS in UK. They are more concerned about the side effects that a drug can cause if it is not properly tested. (Glaxo SmithKline, 2001). Variety: diversified products with high variation are always expected by the consumers globally. GSK develops OTC products, prescribed drugs and orphan drugs (FAME, 2009). So this factor is not an issue for GSK since it has a high to make further improvements. Internal Analysis on GSK The internal analysis on GSK has been basically carried out by analysing the strategies of the company. Strategies of GSK To make a general analysis of competitive advantage the company is facing through its strategies, Porters generic strategy tool is been used (Porter, 1998a; Porter, 1998b). Porters generic strategies consist of 3 basic subdivisions such as Cost leadership, Differentiation and Focus strategy. GSK use certain strategies to create an unassailable position or outpace the competitors in the pharmaceutical industry. Considering the past 5 years GSK has effectively chosen and implemented several strategies to meet its goals. But not all those strategies have produced expected results. Cost leadership: According to porter risk outcome from having cost leadership distracts a company from possessing diversified products (Porter, 1998a). GSKs strategies have never aimed for having a cost leadership. Their major concern was to produce cost effective drugs by sourcing globally through reverse auctioning and not producing low cost drugs like the generic manufacturers who wish to position themselves in low-cost position in the industry. So GSK cut and save expenses in production and procurement to avoid the risks in differentiation as mentioned by porter Differentiation: GSK follows the strategy of MA on various biotech firms around the globe to make a use the latest technology for its drug discovery and development. This adds value to the product and the people pay the premium price fixed by the company. GSK invests more on Research Development for adding more value to the product. Recent alliances with Harvard Stem Cell Institute (Glaxo SmithKline, 2008a) and acquisitions such as that of Stiefel Laboratories and Genelabs (Glaxo SmithKline, 2008b) provide added advantage to the research and development of drugs. Competitive Advantage Resources The resources can be classified into tangible, intangible and human resources. Tangible: This can be diversified into financial and physical tangible resources. The financial resources are cash, securities and borrowing capacity (Hitt et al, 2009). Financial resources and physical assets are identified and valued in the firms financial statements. Database (ORBIS, 2009) reports GSKs balance sheet tangible asset value to be $14,108,592. The physical assets include labs owned and leased, land space for offices, manufacturing plant, medical equipment, non-medical equipment. However, the primary objective of resource analysis is not to value a companys assets, but to understand their potential for creating competitive advantage. Hence therefore GSKs tangible resources are threshold resources. Intangible: The intangible resources are the most important rather than tangible resources (Hitt et al, 2009). This is because the company introduces its premium price with the confidence to the brand image it has. And the people who have no idea about the same product from an unknown company prefer the branded product at the premium price. The intangible resources of GSK are generally the brand image, Government support to protect the patent, good will of the company, public relation. The global public policy in Glaxo SmithKline (2007) states that, Patent protection stimulates and fundamentally underpins the continued research and development for new and better medicines for diseases including those which occur in the developing world. Without adequate intellectual property protection, the medicines that are needed in the developing world are far less likely to be developed. (2007:p.2) And a cover story from Business week (2007), states that, GlaxoSmithKline discovered that, by investing to develop drugs for poor nations, it can work more effectively with those governments to make sure its patents are protected. Thus its clear from the above statement that GSK which finds the emerging countries like India, China and under developed markets for its drugs. The company uses the strategy of preferential pricing system to obtain goodwill, patent protection from the government and to boost itself as a monopoly in the market. Thus brand image and UK Government support are the unique resources of the company. Human Resources: The human capital of GSK measures to be the highest among all other competitors like Pfizer, Roche and Johnson and Johnson. There are 101,133 employees working as a part of GSK worldwide in various departments of research, development, and production. GSK alliance with state owned university carries out its research with the scientists and students there at the labs (ORBIS, 2009). Capability Prahalad and Hamel state that the term organizational capability can be coined as firms capacity to deploy resources for a desired end result . (1990: p 79-91). According to (Prahalad Hamel, 1990) Core competences are those that contribute to customer value, and to enter new market. The key capability factors are, Ability to merge and acquire: GSK has the capability to merge and acquire firms of same or different industry for lateral and vertical integration. The company has the ability to work along with rival market holder Pfizer(Pharmaceutical marketing, 2009) and it has merged with dermatology specialist Steifel. MIS: managing information system is one of the functional capabilities obtained through vertical integration with software solutions organisation like ORBIS. GSK choose to use a Lean Sigma approach to analyze the issues and develop a long term solution that supports the needs of a global company of their size (Orbis, 2008). Vertical Integration: GSK advisor uses the services of PricewaterhouseCoopers (Pricewaterhousecoopers, (2009), which provides Human Resource Services to manage compensation, pensions, share schemes and wider reward, technology, training and tax. Research and development: as a part of organisational capability GSK possess the ability to make research various drugs according to changing market demand (Glaxo SmithKline, 2009f). GSK has the ability to integrate the functional capabilities to form the value chain. Aligning Resources and Capabilities The capability and resource together form the key competitive advantage when exploited together to execute the strategy (Prahalad Hamel, 1990). In the process of aligning the resources and capabilities it is necessary to understand the companys superfluous strength that is the RD and effective vertical integrating capability. GSK finds emerging market like China and India and under developed countries of Africa. Then the management members along with the team that analyzed the market (cross functional capability i.e, developing new product) discusses about the demand of the country and decides on a perfect product to market in that country. GSK gained popularity of horlicks in India by late 1930 itself. Horlicks was launched a sleeping aid in Britain (Telegraph, 2005) and as a supplementary malt drink in India, where it holds a market share of 75% in health drink sector (Somvanshi, 2009). It also supplies drugs of great demand like H1N1 vaccine as per order made. GSK makes an agreement with the government for protecting its patent to provide the drugs at a lower cost. As these are emerging countries that are ready to allow large foreign investment accepts the deal for patent protection. Thus GSK with its financial resource targets enters the developing market with the objective establishing its brand as w ell as avoids the threat of generic industries. By acquiring, merging or by creating alliances with other existing firms who are specialized in other fields, the knowledge and skills of the employee are used to develop newer products under its ownership of GSK (Ruddick, 2009). Generally the pressure to merge with other firms builds up, when a companys block buster drug is about to expire. By this practice GSK builds up its strength to compete the challenge with newer and innovative products. However GSK has failed to exploit the resources and capabilities to its strategies at its maximum extent to attain regulatory approval from U.S. Food and Drug Administration (Russell, 2008). Conclusion It can be argued that the GSK is perfectly in the growth stage. However company has to concentrate on innovation, developing block buster drugs, and efficiently restructuring the pipeline, rather than concerning about the off-patent. The key issues that the GSK face now is, the low returns provided to the investors and share holders. The increasing cost of the production and development of drugs increases the possibility of higher sunk costs. The outlook of pharmaceutical industry as a whole suggests that the industry may run out of highly skilled scientists in the future but still remains to be the most attractive industry with high barrier to entry. Thus GSK considering the future issues and changing factors in mind has to progress through this economic downtime to prove its capability. References: BBC news (2009a). Glaxo wont be driven out of UK. [Online] Available from: http://news.bbc.co.uk/1/hi/business/4988858.stm Last accessed 18th November 2009. BBC news (2009b). Healthy rise in GSK profits. [Online] Available from: http://news.bbc.co.uk/1/hi/business/8331080.stm Last accessed 18th November 2009. Brian Kevin (2009). Flu factor adds zest to healthy GSK results. [Online] Available from:http://www.ft.com/cms/s/0/d4d9d664-76f1-11de-b23c-00144feabdc0.html?nclick_check=1. Last accessed 18th November 2009. Britannica. (2009). InEncyclopà ¦dia Britannica -UK [Online] Available from http://www.britannica.com/EBchecked/topic/1357082/pharmaceutical-industry. Last accessed 17th November 2009. Business Week. (2007). Beyond the Green Corporation. [Online] Available: http://www.businessweek.com/magazine/content/07_05/b4019001.htm. Last accessed: 28 November 2009. Cutler J. Cleveland (2009). Environmental change and socioeconomic factors in Africa. [Online] Available from: http://www.eoearth.org/article/Environmental_change_and_socioeconomic_factors_in_Africa#Social_change. Last accessed 22nd November 2009. Decision news media (2009). GSK axe begins to fall. [Online] Available from: http://www.in-pharmatechnologist.com/Materials-Formulation/GSK-axe-begins-to-fall. Last accessed 18th November 2009. Emptoris (2009). Company Overview. [Online] Available from: http://www.emptoris.com/company/overview.asp Last accessed 19th November 2009. Euromonitor. (2009a). Company shares-Euromonitor from trade sources/national statistics-UK [Online] Available from http://www.portal.euromonitor.com/Portal/ResultsList.aspx. Last accessed 17th November 2009. Euromonitor. (2009b). Company factfile-UK [Online] Available from http://www.portal.euromonitor.com/Portal/DocumentView.aspx. Last accessed 17th November 2009. FAME. (2009a). Overview-UK [Online] Available from https://fame.bvdep.com/version-20091031/cgi/productselect.dll?newproduct=1context=CJQ1H0kick=1logoutonswitch=9ROG9P. Last accessed 17th November 2009. Financial Times (2009a). Lucozade hits the cold drinks to China. [Online] Available from: www.ft.com/cms/s/0/1fe7fa22-ac5e-11de-a7540044feabdc0.html. Last accessed 22nd November 2009. Gassmann et al (2004a). Leading pharmaceutical innovation 2nd edition. [Online] Springer-Verlag Berlin Heidelberg. Last accessed from: http://books.google.co.uk/books?id=iry1nJHAc_sCprintsec=frontcoverdq=leading+pharmaceutical+innovationei=8K0KS92gBIKgMtSt9KYP#v=onepageq=f=false. Last accessed 18th November 2009. (p23). Glaxo SmithKline. (2001). Outlook and Risk factors. Available: http://www.gsk.com/financial/reports/ar/report/op_finrev_prosp/outlook/outlook.html. Last accessed 28 November 2009. Glaxo SmithKline. (2007). Global Public Policy and Issues. [Online]. 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GSK and Shenzhen Neptunus create new alliance to develop and manufacture influenza vaccines in China. [Online] Available from: http://www.gsk.com/media/pressreleases/2009/2009_pressrelease_10061.htm. Last accessed 19th November 2009. Glaxo SmithKline (2009d). US FDA approves GSKs pandemic H1N1 vaccine [Online] Available from: http://www.gsk.com/media/pressreleases/2009/2009_pressrelease_10129.htm Last accessed 19th November 2009. Glaxo SmithKline. (2009e). THE IMPACT OF ED ON ERECTILE FUNCTION. Available: http://www.levitra.com/about-erectile-dysfunction.html. Last accessed 27 November 2009. Glaxo SmithKline. (2009f). H1N1 influenza: responding to a pandemic. Available: http://www.gsk.com/infocus/influenza-A-H1N1.htm. Last accessed 27 November 2009. Griffiths, K. (2006). Glaxo medicine beats older diabetes rivals. Available: http://www.telegraph.co.uk/finance/2951867/Glaxo-medicine-beats-older-diabetes-rivals.html. Last accessed 28 November 2009. Jack (2009a). Generics make a dent in GSK sales. [Online] Available from: http://www.ft.com/cms/s/0/dbd75fce-7b59-11d9-9af4-00000e2511c8.html. Last accessed 18th November 2009. Michael A Hitt,R.Duane Ireland, and Robert E. Hoskisson. (2009). Strategic Management::Input. In: Strategic management: competitiveness and globalization : concepts cases. United States: Cengage Learning Academic Resource Center. p76-80. Milligan (2009). Healthy rise in GSK profits. [Online] Available from: http://news.bbc.co.uk/1/hi/business/8331080.stm. Last accessed 18th November 2009. ORBIS (2008). GSK case study. Available: http://www.orbisglobal.com/SiteMedia/w3svc815/Uploads/Documents/GSK%20Case%20Study%202008.pdf. Last accessed 27 November 2009. ORBIS. (2009). Balance sheet. [Online] Available: http://orbis.bvdep.com/version-20091125/cgi/template.dll?checkathens=1kick=1product=13user=oxb.b5ce71006d6c243cpw=asGpiegbTuqWNfAr1N6v4A%3d%3d. Last accessed 28 Novenber 2009. Pharmaceutical marketing . (2009). GSK LINKS WITH PFIZER STIEFEL: Company moves to advance in HIV and dermatology . PHARMACEUTICAL MARKETING -DORKING. . 20 (12), p6-7. Pierce Lisa McTigue (2004). GSK breathes easy with new inhaler line: robotics and adaptable equipment help GlaxoSmithKline meet demand for the markets No. 1 asthma inhaler. [Online] Available from: http://www.allbusiness.com/plastics-rubber/plastics-product-manufacturing/298291-1.html Last accessed 18th November 2009. Prahalad, C.K. and Hamel, G. (1990) The core competence of the corporation, Harvard Business Review. p. 79-91. Pricewaterhousecoopers. (2009). GlaxoSmithKline. Available: http://www.pwc.co.uk/eng/services/glaxosmithkline_case_study.html. Last accessed 28 November 2009. Porter, M. (1998a). Generic Competitive Strategy. In: competitive strategy- Techniques for analyzing industries and competitors. New York: free press. p35. Porter, M. (1998b). Generic Competitive Strategy. In: competitive strategy- Techniques for analyzing industries and competitors. New York: free press. p37. Ruddick, G. (2009). GlaxoSmithKline buys Stiefel for $3.6bn . Available: http://www.telegraph.co.uk/finance/newsbysector/epic/gsk/5186751/GlaxoSmithKline-buys-Stiefel-for-3.6bn.html . Last accessed 28 November 2009. Russell, J. (09 Apr 2008). GSK rebuked by FDA over Avandia trials. [Online] Available: http://www.telegraph.co.uk/finance/markets/2787811/GSK-rebuked-by-FDA-over-Avandia-trials.html. Last accessed 28 November 2009. Science Direct (2009) Getting the most out of reverse e-auction investment. [Online] Available from: http://www.sciencedirect.com/science?_ob=ArticleURL_udi=B6VC4-4H7THJ8-1_user=558526_rdoc=1_fmt=_orig=search_sort=d_docanchor=view=c_searchStrId=1105992232_rerunOrigin=google_acct=C000028481_version=1_urlVersion=0_userid=558526md5=0136d63f7d9ff73367852ba539382bb0#bbib12 Omega Volume 35, Issue 4, August 2007, Pages 403-416. 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What part does competition play in people’s daily life

What part does competition play in people's daily lives? Playing sports is a necessary habit in everyone's ordinary life. Playing sports not only Improves our health and wellbeing but It also teaches us important lessons of our dally lives. Tennis, Cricket, Football and Basketball are kinds of sports which require more physical ability while chess and poker are the types of sports that require more mental skills. Different sports teach us many lessons of life while keeping us healthy and active.Playing sports not only conditions the body, but also builds social skills, confidence and skills required In everyday living. Take playing basketball for example, In order to play. You must learn how to dribble the ball, how to shoot and most Importantly. How to pass the ball to your team mate with success. This builds teamwork by showing that working together will achieve much more than working alone. When playing sport, the results may not be as important as the experience you would have ga ined, which will greatly influence your life quality and the way you handle things.Sport caches us basic principles of daily life which are required to succeed in a job too. Passing the ball to a team mate to win as a team is like working with your colleagues to succeed at work, shooting a goal is like doing your part for the team and dribbling the ball past the opposition is like overcoming hurdles you will face in your life. Sports that require more mental skills such as chess and poker teach you logical thinking and how to keep a calm mind in difficult situations that arise in life. In chess for example, you must carefully plan every move to outsmart your opponent.When here is an intense situation, you can't afford to be nervous or anxious, you must have a calm mind and make decisions on how to tackle the problem. The same goes for real life. Winning in sports gives you an abundance of confidence which inspires you to keep playing and makes you feel good about yourself. Yet losin g helps too, It makes you set a goal and work towards it similarly to life, this could be getting a certain award or winning a competition. Playing sports like chess and poker teach you to make plans at every step and prepare for the Incidences that occur at every moment wrought life.Sport Is the most interesting way of learning. Sometimes we learn greatly from It even without even noticing It. It does have some negatives such as Injuries but these are greatly overpowered by the benefits. It Is a great preparation for your future life while obviously keeping you fit and healthy. BY toadied improves our health and wellbeing but it also teaches us important lessons of our daily lives. Tennis, Cricket, Football and Basketball are kinds of sports which require and skills required in everyday living.Take playing basketball for example, in order to lay, you must learn how to dribble the ball, how to shoot and most importantly, how teaches us basic principles of daily life which are requir ed to succeed in a Job too. To keep playing and makes you feel good about yourself. Yet losing helps too, it makes make plans at every step and prepare for the incidences that occur at every moment Sport is the most interesting way of learning. Sometimes we learn greatly from it even without even noticing it. It does have some negatives such as injuries but these are greatly overpowered by the benefits. It is a great preparation for your future life

The Theory Of Moral Development - 2106 Words

Lawrence Kohlberg developed the theory of moral development. The theory of moral development â€Å"stemmed from Jean Piaget’s theory of moral reasoning.† This theory was a study which led to a better understanding of morality. This theory proved that morality started in early childhood years and had many factors which affected the outcome of the child’s perception of morality. Lawrence Kohlberg’s theory consisted of 3 levels and which each had 2 stages in them. The first level consists of preconventional morality, which can be divided into the 2 stages of obedience and relativism. The first stage, obedience, consisted of the children’s reasoning behind why they obey and do not disobey. One way of looking at it is adults obey laws set before us†¦show more content†¦An example is deciding whether abortion is morally right if the parents could not properly take care of the child. The second stage consists of moral reason using ethical principl es. 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Compare and Contrast Essay - 1047 Words

Compare and Contrast â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show that human behavior and judgment can be flawed, even if the person’s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose A. The Lottery i. Just because something has always been done, does not make it right or just; following the crowd can be dangerously wrong and evil. ii. The author shows through symbolism and storytelling that people can be easily influenced†¦show more content†¦The theme of the story â€Å"The Lottery† is blind acceptance of something just because it is considered tradition. In Jackson’s â€Å"The Lottery†, symbols are utilized to help show the theme. The name of the story, â€Å"The Lottery†, itself is a symbol. The term lottery can be viewed, by most, as a good thing, a hope in winning, but winning the lottery takes on a very different, very dark meaning in Jackson’s story. Also, the names of the characters are symbols as well. For example, Graves is a name that would portray death and Summers is a bright and cheerful name. Also, the name Old Man Warner would show tradition. Next, is the use of the black box and the black dot on the paper. The color black is showing darkness, evil, and death. The tradition of the black box is a symbol, in the fact that it is worn and faded, but still used by the villagers. Shirley Jackson conveys the theme very clearly through the use of symbols. In the end, the villagers are shown to be evil and murderous just because of tradition. The villagers do not seem to have a problem with murdering others within the lottery because it is what they have always done and no one is going to declare that what they are doing is wrong. This shows the reader that following blindly can have dangerous consequences. The theme of â€Å"Young Brown Goodman† is that the main character is basing his beliefs and faith on what others in his life believe or have faith in. The theme of â€Å"Young GoodmanShow MoreRelatedCompare and Contrast1441 Words   |  6 PagesThe Compare/ Contrast Essay First, let’s explain compare and contrast: When we compare, we show our readers a subjects similarities. When we contrast, we show our readers a subjects differences. Compare and Contrast essays are learning-process essays. You learn about your subject as you gather and organize information. This type of essay takes a bit of organization, and its this organizational process, this gathering of facts, that helps you learn as you go. You will create lists of qualitiesRead MoreCompare and Contrast1427 Words   |  6 PagesThe Compare/ Contrast Essay First, let’s explain compare and contrast: When we compare, we show our readers a subjects similarities. When we contrast, we show our readers a subjects differences. Compare and Contrast essays are learning-process essays. You learn about your subject as you gather and organize information. This type of essay takes a bit of organization, and its this organizational process, this gathering of facts, that helps you learn as you go. You will create listsRead MoreCompare and Contrast1582 Words   |  7 PagesRunning Head: COMPARE AND CONTRAST Compare and Contrast Self Administered Test Mary Coleman May 12, 2008 PSYU 565 Jeffrey A. Stone, PhD. Chapman University Compare and Contrast Self Administered Test The assignment for this week is to compare and contrast the results from three self administered tests we took in class. The tests I will compare and contrast are the 16 Personality Factors (16PF), the Myers Briggs Type Indicator (MBTI), and the Taylor-Johnson Temperament Analysis (T-JTA)Read MoreCompare-Contrast1087 Words   |  5 PagesCompare-Contrast This paper is on compare-contrast of two advertisements dealing with two beauty products. One will be targeted towards men, while the other will be targeted towards women. The two beauty products advertisements that will be compared and contrast are the Axe Body Spray advertisement (18-19) and the Victoria’s Secret fragrance mist advertisement (Bath and Body Works). Both advertisements use different marketing promotions technique to try to get the attention and win over theirRead Morecompare contrast1165 Words   |  5 Pageshe is more interested in men which leads readers to believe he has homosexual tendencies. After this Emily decides to kill Homer and thus resulting in her keeping his lifeless body in the room upstairs until the day she herself passes. When you compare the two stories they have a very similar tone. Though the locations are different they still connect through the same tone. Phoenix Jackson is on a trail walking to town to buy some medicine for her Grandson, while Miss Emily is locked up in her houseRead MoreCompare Contrast1072 Words   |  5 PagesCompare and Contrast Christopher Smith University of Phoenix COM-170 COMPOSITION AND COMMUNICATION I January 14, 2014 Regina Vega Compare and Contrast Growing up, there are countless young boys, who have the dream of someday being a professional football or baseball player. Going outside and letting the imagination of being on the big stage and making the final pitch to win the World Series or the final Hail Mary throw to win the SuperRead MoreCompare and Contrast778 Words   |  4 PagesCompare and contrast the way Seamus Heaney and at least one other poet describe their childhood experiences. The two poets I am writing about are Seamus Heaney and D H Laurence. The two poems by Seamus Heaney I will be writing about are death of a naturalist and blackberry picking. The poem by D H Laurence I will be writing about is discord in childhood. Death of a naturalist Death of a naturalist is about Seamus Heaney as a child going to this pond where every year he went to collect frogspawnRead MoreCompare and Contrast1122 Words   |  5 PagesCompare and Contrast Essay In today’s society the majority of the crimes are still being committed by people who have possessed a firearm that has been obtained illegally or without proper permits. That being said there has been a strong push for gun control because of the rise of shootings involving a large group of people such as the Columbine massacre, Virginia Tech shooting and latest Aurora movie theater shooting involving people who have purchased firearms legally. Gun control laws in theRead MoreCompare and Contrast2738 Words   |  11 PagesCompare and Contrast Economic Market Systems In differentiating between market structures one has to compare and contrast public goods, private goods, common resources, and natural monopolies. All of these are major factors that need to be considered. Public goods are those goods in which all of society benefit from and are equally shared among everyone within. These types of goods can be consumed simultaneously by several individuals without diminishing the value of consumption to any individualRead MoreCompare and Contrast2751 Words   |  12 PagesCompare and Contrast Economic Market Systems In differentiating between market structures one has to compare and contrast public goods, private goods, common resources, and natural monopolies. All of these are major factors that need to be considered. Public goods are those goods in which all of society benefit from and are equally shared among everyone within. These types of goods can be consumed simultaneously by several individuals without diminishing the value of consumption to any individual